With the support and dedication of his wife, Ronette Thiessen, they developed a unique pelletized protein feed that became the foundation of Buck Seduction. Later that same year, Tracy survived a life-changing accident. With Ronette by his side, he got back on his feet and continued building the business they both loved.

In 2017, they expanded the product line with Buck Seduction Extreme Attractant, followed by the popular Liquid Attractant & Cover Scent in 2018. Together, Tracy and Ronette grew Buck Seduction into a trusted name, with products now sold in retail stores across many U.S. states.

After Ronette’s passing in late 2024, Tracy remains committed to their shared vision. He continues to grow Buck Seduction, striving every day to provide hunters and wildlife enthusiasts with the highest quality products and to honor the legacy he and Ronette built together.